by Ellen Fruchtman, President Almost 20 years ago, a book was published (September 1998), which had a profound impact on how I looked at business. The book, Who Moved My Cheese, became a topic in an article I wrote about the industry and its need to change a few years ago. At that time, there was no...
by Michael Fruchtman, CEO/CFO Just a few facts on Marketing you might want to keep in mind… The average content length for a page that ranks in the top 10 position is 2000 words. If a post is greater than 1500 words, it receives 68.1% more tweets and 22.6% more Facebook likes. Try to put in images because they get...
by Shane O'Neill, Vice President When I was a kid, my grandmother took us to swimming lessons every weekend. The local Red Cross provided the training from an early age, and by the time I was 10 years old, I became a Red Cross Junior Lifeguard. I certainly wasn’t a Michael Phelps, but I could dive to...
by Jenny Macino, Graphic Designer Unrealistic beauty standards have been a popular controversy for years. Beauty advertisements are everywhere: TV, print, social media, etc. Thanks to Photoshop and various smartphone apps, almost anyone has the ability to edit and enhance their appearance however they like, if they choose to do so. With the world being so heavily...
by Angie Ash, Executive Vice President 1 cup butter, cubed 8 ounces semisweet chocolate, chopped 1 1/4 cups white sugar 1 cup unsweetened cocoa powder 6 eggs 1 1/2 cups white sugar 1/4 cup water 1 1/2 teaspoons fresh lemon juice 1 cup heavy cream 2 tablespoons unsalted butter Preheat the oven to 350 degrees. Butter...
by Angie Ash, Executive Vice President We’re all guilty of it. We size people up while we’re waiting in a line, sitting at a table in a restaurant, or passing someone on the highway. We tend to lump people in buckets based on their appearance and our thirty seconds of judgment. We don’t mean to do this,...
by Logan Taylor, Social Media Coordinator I’m sure you’ve all heard of the major changes that are continuing to happen to Facebook since January 2018, from the new newsfeed algorithm to the hefty amount of advertised campaigns. But, did you know that other top social media platforms like Instagram and Snapchat have also been changing things up...
by Michael Fruchtman, CEO Ingredients: -2 pounds Yukon Gold potatoes -1/2 stick (4 tablespoons) unsalted melted butter -2 teaspoons fresh thyme or rosemary -1 teaspoon kosher salt -1/2 teaspoon freshly ground pepper -1 cup chicken or vegetable stock -3/4 cloves smashed garlic Preheat oven to 500 degrees with rack in upper middle position. Peel potatoes and slice into 1-inch thick rounds. This might seem thicker than you think,...
by Charles Pobee-Mensah, Director of Digital Marketing In a high tech world, marketing software can be expensive and confusing to use. As a busy jewelry retailer, you may elect not to even bother. Of course, without staying up on things, you run the risk of falling behind during a generation of quick change. Fortunately, Google has your back. Here...
Did you know Tax Day is April 17th? Of course, you did! But did you also know the following fun facts about taxes? The word “tax” is from the Latin taxo, meaning “I estimate.” The US has a progressive tax system, meaning that the more money a person makes, the more he or she pays in...