Everyone knows when a media schedule is placed, the work doesn’t end there. Invoices need to be checked, co-op needs to be submitted, yada yada yada. What a lot of people don’t think about is you need to pay attention to where your ads are running and be prepared to make changes if necessary. A perfect example is...
INGREDIENTS 1⁄2 cup Italian dressing 1⁄2 cup teriyaki sauce 2 cloves minced garlic 4-6 boneless skinless chicken breast halves DIRECTIONS In a bowl, add the Italian dressing, teriyaki sauce, and minced garlic; stir to combine. Add the chicken breast halves; cover and marinate in the refrigerator overnight. Grill over hot coals for approximately 10 minutes on each side or until the juices run clear. Serves 4...
They say there’s an app for everything, and it’s certainly proving itself today. Those who have ever been in the position of having a loved one away for a long time might know the feeling the founder of the “Without” app, Jeremy Schoenherr, is trying to fix. The app, which allows you to send quick selfies and...
Welcome, Jeffrey Mann! We won’t have to travel very far to visit our latest client, Jeffrey Mann Fine Jewelers. In fact, they’re just a few miles across town in our own, beautiful Toledo, Ohio! Known for wrapping their entire store with a holiday bow, along with their exquisite collections and excellent service, Jeffrey Mann has signed on...
I love a good story - which is good, since I write for a living. The business world is an endless source of stories. A few of those are even appropriate for audiences of all ages. The best business stories connect with customers, and the very best ones connect with them enough to bring them through your...
Your logo is one of your most important assets as a business, and it’s always important to stay on top of current design trends to make sure you’re sending the right message with your branding. Over the years, brands have commonly adapted their logos to follow the trends of the time. The early 2000s saw a shift...
Ingredients 1 teaspoon olive oil 2 cups of savoy cabbage, chopped 2 cups of shredded carrots 2 cups of bean sprouts 1 can of water chestnuts, chopped 2 tablespoons green onions, sliced 1 teaspoon fresh ginger, grated 2 tablespoons soy sauce 1 tablespoon corn starch 1/4 cup water 14 egg roll wraps Sweet chili dipping sauce or sweet-and-sour sauce (for dipping) Directions Heat the olive oil in a large skillet...
Recently, Surmet Corporation announced it is commercially producing its version of “transparent" aluminum called ALON®. Technically known as aluminum oxynitride, Star Trek fans may be more familiar with the term “transparent aluminum” first proposed by Senior Engineer Scotty in the 1986 movie, Star Trek IV: The Voyage Home. Read more about it here: http://www.tssbulletproof.com/optically-clear-aluminum-provides-bulletproof-protection/...
While we haven’t trimmed the tree or hung the stockings – yet, we’re already helping our clients get ready for the holiday sales season. Two of our Fruchtman favorites, Vice President Shane O’Neill and Media Director Kyna Steinfurth, are featured in the “Christmas in July” issue of National Jeweler. Shane gives some advice about social media strategy...
As marketing experts in fine jewelry, we’ve noticed several key points time and again when talking to clients and while doing research. Below are items to take note of, digest, and consider for the welfare of your business. Your customers are chameleons. As noted by research firm Ernst & Young, today’s consumers are very difficult to pin down....