The Buzz this week is all about graphics, specifically, our new graphic designer, Jenny Macino! Jenny made the jump from Bowling Green State University, where she studied Visual Communication Technology, and brought with her an incredible eye for design and an uncanny knack for tech. In addition to digital design experience, Jenny has worked in retail...
September was an insane month for us here at Fruchtman Marketing – it was annual meeting month. We structured the month for several of our clients to travel to Toledo, sit down with the marketing team, and talk shop. We learned about our clients’ 2015 to date, solidified Q4, and mapped out the 2016 strategy for...
You have to admit, there are many times life imitates art. Take the movie, Network (1976). Written by Paddy Chayefski, the film was considered "culturally, historically, or aesthetically significant" by the Library of Congress. If you haven't seen it (I'm assuming there are some younger people out there reading this), you really must. It is as...
INGREDIENTS 1 16-ounce container fat-free cottage cheese 1 1/3-ounce box sugar-free strawberry gelatin 4 ounces whipped topping 1 20-ounce can unsweetened crushed canned pineapple In a food processor, blend cottage cheese until smooth. Sprinkle dry gelatin over the top and blend with whipped topping. Refrigerate several hours for gelatin to dissolve. Serve and enjoy!...
This week, I decided I wanted to write a department article with a more light-hearted approach, so please consider the following: BET YOU NEVER THOUGHT… The Pope would have his own set of emojis. He does, on the Popemoji app. Bet you never thought there would be a Popemoji app, nonetheless an emoji app in general. A website would...
October is almost here and you know what that means – ‘tis the season for what is typically your biggest sales quarter of the year. Before you’re caught up in your store’s holiday hustle and bustle, take a look at the productivity and efficiency apps outlined in the article here. Perhaps you’ll find one to make...
Fruchtman Marketing has added another feather to our cap. Chicago-based jeweler C.D.Peacock has signed with us as a full digital client; we will be providing them with digital marketing and social media services. C.D.Peacock is one of Chicago’s most well-known jewelers, having been in business since 1837. The firm operates stores in Skokie, Schaumburg, Oak Brook,...
INGREDIENTS 1/2 cup soy sauce 1/2 cup fresh lime juice 1/2 cup olive oil 1/4 cup packed brown sugar 2 teaspoons ground cumin 1 tablespoon chili powder 3 medium garlic cloves, finely minced 2 pounds trimmed skirt steak DIRECTIONS Combine soy sauce with the chopped garlic in a bowl and then pour the mixture into a zip-top bag. Add skirt steak and seal the bag, squeezing out...
Twitter announced a new capability in a blog post last Tuesday. Powered by Square, you can now donate to a political candidate through Twitter. This social media platform knows political conversations are generally had on Twitter, so they’ve teamed up with Square to enable anyone in the U.S. to make a donation directly to a U.S....
Now is the time. It’s almost October and you know as well as we do that Q4 is your busiest time of the year. There is no better time to step back, review your year-to-date numbers and programs, and think about what needs to be done for a successful first quarter in 2016. In particular, answer...