Already sick of the political ads, news stories, and commentary? You do realize it has barely even started, right? As both a media buyer and a consumer, I have never dreaded a political season as much as I dread the 2016 election. There have already been seven times more political ads in the 2016 election than...
There has been a whole lot of “buzz” in the personal lives of the Fruchtman Marketing team. Junior Account Executive Lindsay Bernsdorff is now Lindsay Dodd. She and her husband, Kyle, tied the knot September 5th. And Account Coordinator Dustyn Evearitt and wife, Stephanie, are now the proud parents of twins! Carsyn Elliot and Callie Mae were born...
As the social media landscape continues to shake itself out, it also continues to evolve. Regardless of what you may hear, Facebook is still the most effective social tool for independent jewelers. Other top players, such as Pinterest and Instagram, are simply not as effective in brand building and driving sales. Sure, there are exceptions to...
Apple Braid - more recipes here. Serves 10-12 INGREDIENTS 1 (8 ounce) package refrigerated crescent dinner rolls 2 tablespoons flour 2 medium Granny Smith apples 1⁄3 cup sugar 1⁄4 teaspoon cinnamon 1⁄8 teaspoon nutmeg 1⁄8 teaspoon ground cloves 2 teaspoons butter, melted GLAZE 1⁄4 cup powdered sugar 1 tablespoon milk DIRECTIONS Preheat oven to 375°. Unroll crescent dough and place in bottom of 9x13 inch baking dish. Lightly sprinkle with flour. Roll dough until...
On a typical night in the Sugg household, you can find my four children relaxing in front of the television, much like I used to do when I was growing up. However, one thing is very different between then and now. I would park myself in front of the TV and become lost in a show;...
Google just released their biggest logo update, ever! And this is huge news for designers and Google-fanatics everywhere! They have selected an entirely new typeface that is sans-serif. Google created their own font for their new logo called Product Sans. This new typeface, created by Google, has more legibility at tiny sizes than their own logo. Google...
Last week, De Beers released a reprint of a very recent article entitled "Dirty Diamonds," which was featured in the August 27 issue of "Time." The article highlighted the conflict and misery still found in the diamond mines of the Congo and pointed out the pitfalls of the Kimberley Process. As I'm sure all of you know, the Kimberley Process,...
Ingredients 1/4 pound (1 stick) unsalted butter, at room temperature 1 1/2 cups sugar 2 extra-large eggs, at room temperature 1 cup sour cream, at room temperature 1 teaspoon pure vanilla extract 2 cups all-purpose flour 1 teaspoon baking soda 1 teaspoon baking powder 1/2 teaspoon kosher salt 1 teaspoon ground cinnamon 3 large ripe peaches, peeled, pitted, and sliced 1/2 cup chopped pecans Directions Preheat the oven to 350°...
‘Tis the season! The season of falling leaves, dropping temperatures, back to school, and of course, FOOTBALL! Even better, COLLEGE FOOTBALL. As a Michigan fan, this season is different from many others as the so-called prodigal son, Jim Harbaugh, is back in Ann Arbor. (Sorry, non-Michigan fans, this might not be an article you consider “stuff...
If your campaign slogan works for you, stick with it. Think of it this way: You’ve seen it 100% (or nearly 100%) of the times it has run in your advertising, be it on billboards, print ads, or social media. But your customer base has seen it less than 15% of its exposure time. Take, for example,...