For many, many years, jewelers have bought into the philosophy of supporting bridal brands. They invested LOTS of buy-in dollars in carrying these brands. They heavily promoted the brands by tagging the designer line’s television spots. They used the brand's provided radio scripts, hosted the designer brand's trunk shows, and tagged the brand’s national print ad...
By now, surely, you’ve heard of Pokémon Go. It’s near impossible to check your Twitter feed or scroll through your Facebook updates without seeing dozens of screenshots and progress updates from friends. Drive through your neighborhood or walk through your local shopping mall, and you’ll most likely see people with outstretched smartphones, a look of determination...
You can’t open a trade magazine, email or attend an industry conference without a multitude of messages coming your way about the importance of your web presence. The problem: no one understands the magnitude of work that’s needed to conduct business on the web. It’s no laughing matter. Pure and simple: your website is the online version...
According to Nielsen's Q1 2016 Total Audience Report, adults in the United States spent 10 hours and 39 minutes per day consuming media during first quarter. That’s an increase of an hour over first quarter, 2015. The increase is due to digital viewing options. Time spent on smartphones was up 60 percent and tablets up 63 percent....
“Today we’re more connected than ever. More pics, more clicks, more chats and snaps, likes, texts, PMs and DMs. But the more we talk, the less words mean. We’re treading water in a sea of connections looking for something more. We’re searching for someone. Grasping for genuine something that embraces sincerity in the face of cynicism. It’s not about needing...
According to a recently released Pricewaterhouse Coopers report, online advertising spending in the United States will surpass television advertising spending for the first time in 2017. The win is set to be a slight win, but a win nonetheless. It is projected that next year online ad spending will hit $75.3 billion, whereas TV ad spending will...
If you just returned from JCK Las Vegas and had the privilege of attending the Jewelers for Children Facets of Hope dinner, congratulations! There’s a special feeling everyone receives from doing something good and supporting some very worthwhile charities. What’s more, doing good is often the key to doing well in business. To those businesses that understand...
Ahh, spring is in the air, finally, and it’s time to start thinking about relationships. Coming off a great Centurion Show and heading into JCK Vegas, many jewelers are doing just that; meeting with their current suppliers and forging bonds with new ones. Everyone’s gearing up for a strong 2016 and looking for the partners to...
We all know the words ‘busy’ and ‘overwhelmed’ don’t begin to cover how you will feel during your JCK trip this year. There are so many people to see, lines to review, and information to take in during the show. If you are attending LUXURY as well - go ahead and double that feeling. While you are...
Taking good quality pictures of jewelry for most is a challenge equivalent to climbing Mount Everest! Having good photos for social and digital media marketing is paramount, but hiring a photographer to come to your shop every time you want to take a picture of a piece you would like to feature on your Facebook or Instagram...