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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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The Big Three: Social Channels for a Focused Strategy

As an agency, it’s our job to outline recommendations to our clients that are both strategic and provide the best opportunities for their marketing dollars. Social media has always been an area that can be confusing to most retail jewelers. Do you dive into every social channel or just pick your favorites? Neither. When it comes...

Take a hands-on approach to increasing sales

People love to watch things. We watch television. We watch birds. We even watch cat videos on the internet. (I’m not judging.) We’re a society of watchers. That’s not really a bad thing, especially if you can tap into that love for spectatorship. It can be used to strengthen customer relationships, increase exposure, and even build profits. I’m...

NBC Embraces Binge-Watching

It is hard to look at the current TV landscape and not see Netflix’s influence draped over everything. Netflix has greatly influenced and will continue to change the way we consume television programming. Most notably, Netflix has made binge-watching not only possible,but almost an epidemic in the U.S. Others in the TV game are quickly learning...

Tidal Is Sinking

It looks like Tidal is sinking before it even has a chance to swim. There has been a lot of hype about the streaming music service called Tidal, which was purchased and re-launched by Jay Z last month. The service is touted as artist owned and claims to pay the highest percentage of royalties to music artists...

Weighing the Costs

You have an inventory-reduction sale coming up. Then there’s Mother’s Day, and oh yeah, you’d like to do a smaller promotion for grads and dads, too. Then later in the year, you have a bridal event planned; and before you know it, the holidays will be here AGAIN. So much to think about and so much...

Is It Time to Change Your Logo?

It’s a new year. A fresh slate. There couldn’t be a better time to take a hard look at who you are as a company and who you want to be. And in marketing, who you want to be generally has something to do with who you want to see walking into your store. In other...

Take a Lesson from Lego

What if you invested a percentage of your budget to ongoing research? After all, as a retailer, being successful has everything to do with what your customer wants, not you. It has everything to do with really getting into the head of your target prospects and delivering an experience fitting their needs. What if we learned...