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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Who Doesn’t Love A Good Story?

I love a good story - which is good, since I write for a living. The business world is an endless source of stories. A few of those are even appropriate for audiences of all ages. The best business stories connect with customers, and the very best ones connect with them enough to bring them through your...

Your Customers Want to Be Co-Creators

As marketing experts in fine jewelry, we’ve noticed several key points time and again when talking to clients and while doing research. Below are items to take note of, digest, and consider for the welfare of your business. Your customers are chameleons. As noted by research firm Ernst & Young, today’s consumers are very difficult to pin down....

Are Loyal Customers a Thing of the Past?

You’re working hard to connect with both potential and current customers these days, be it via traditional radio or digital, outdoor or social endeavors, and you’re continuing to make sales. But it’s no longer easy to have a repeat customer at “hello.” Today’s consumers expect much more from their shopping experience in order to make a...

By George I Think He’s Got It!

Repeat after me: The rain in Spain stays mainly on the plain. Repeat after me: My customers want to see pricing. It’s hard to say, correct? It’s even harder to do. I've written (and spoken) about this many times — too many to mention. Why? Because it's all about being transparent. And it's the fundamental reason why people shop you...

Pay Attention To Your Social Media

According to recent research conducted by The Northridge Group, a management consulting firm, 33% of those who contacted brands with a customer service question on social media never got a response. I have seen other studies that show up to 60% of complaints and questions went unanswered by US retailers. My first thought was seriously?! Bad news...

The biggest lie in advertising…

...traditional media is dead. In mid-April of this year, we were honored to present at the Chicago INSTORE Smart Show. We were asked to speak on traditional media, and we could not have been happier to do so because we had a point we wanted to make. You see, everywhere you turn, there are articles or studies...

The Big Three: Social Channels for a Focused Strategy

As an agency, it’s our job to outline recommendations to our clients that are both strategic and provide the best opportunities for their marketing dollars. Social media has always been an area that can be confusing to most retail jewelers. Do you dive into every social channel or just pick your favorites? Neither. When it comes...

Take a hands-on approach to increasing sales

People love to watch things. We watch television. We watch birds. We even watch cat videos on the internet. (I’m not judging.) We’re a society of watchers. That’s not really a bad thing, especially if you can tap into that love for spectatorship. It can be used to strengthen customer relationships, increase exposure, and even build profits. I’m...

NBC Embraces Binge-Watching

It is hard to look at the current TV landscape and not see Netflix’s influence draped over everything. Netflix has greatly influenced and will continue to change the way we consume television programming. Most notably, Netflix has made binge-watching not only possible,but almost an epidemic in the U.S. Others in the TV game are quickly learning...