We all know that ‘busy’ and ‘overwhelmed’ does not even begin to cover how you will feel during your JCK trip this year. There are so many people to see, lines to review and information to take in during the show. If you are attending LUXURY as well, go ahead and double that feeling. While you are...
Everybody talks about brands. News anchors refer to the Isis “brand.” Celebrities and politicians have long considered themselves a brand. Nearly everything is branded, from movies to sports stadiums, national parks to cities. So you would think most people, and in particular, most businesses would have a clear understanding of what’s involved in becoming a brand. Think again. A...
One of my favorite places to vacation is St. Croix, in the US Virgin Islands. I love the place because it’s straight up island life without all the cruise ships and tourists. One of the things I like to do is scuba dive and I got hooked when I first visited the island and snorkeled. Once you peek...
On Monday, March 27 many of us read the lead story by JCK and INSTORE online. The story: Spicer Greene Jewelers in Asheville, NC posted a billboard that received coverage in just about every national media outlet possible. If you’re a PR hound, you might be inclined to revert to the old adage that there really...
“Do Millennials Really Hate Diamonds?” – Barron’s, October 17, 2016 “Millennials Aren’t Buying Diamonds, And Here’s Why” – The Blog, July 8, 2016 “Why Have Millennials Fallen Out of Love With Diamonds” – The Daily Beast, May 1, 2016 “Millennials Will Spend More On Engagement Rings Because They’re Marrying later” – Bustle, February 18, 2016 “Why Marrying Millennials Are Giving the...
Seems like every retailer wants the same things consistently and, no doubt, they’re great things and smart things to strive for. Better bridal business. Repeat customers. Higher average sales. More traffic. But when it comes to putting those wants into tangibles, sometimes the obstacles to success begin at the store level. 1. Better Bridal Business. Every weekend...
I remember reading somewhere about scientists developing an electron laser that could actually inscribe all 24 volumes of the Encyclopedia Brittanica on the head of a pin. And it made me think of communication in general, and marketing communication in particular. Why? Because just because you can, doesn’t mean you should. Case in point…email blasts. Yes, you can...
“Listen Up Networks and Marketers: I’m Not My Father” was originally written by Steve Sternberg, a freelance media consultant with over 30 years of experience, back in 2012. He updated the piece last year and it is again making the rounds in 2016. In the article, he bemoans the fact that turning 55 wasn’t a major...
If my husband or daughters had to choose a t-shirt for me, I have a feeling Born to Shop might just be the one to get picked. Unlike a lot of my friends, co-workers, and acquaintances, the only shopping that really gets on my nerves involves a grocery cart. Perhaps it’s because my mom took us...
In 1999 one guy named Nick Swinmurn was walking around a mall looking for shoes. One store had the right size, but not the right color. Another store had the right style, but not the right size. The task of finding a simple pair of shoes was anything but simple. So, he went online. Again, he...