by Charles Pobee-Mensah, Director of Digital Marketing If you’re interested in doing better in 2019, then January is a great month to understand what happened in Q4 2018. As a jeweler, you likely did more advertising, more sales, and had more website traffic in this quarter than in any other. So let’s take a look at four...
by Ellen Fruchtman, President It’s hard to imagine the holiday season is literally days away. And, according to the National Retail Federation, retail sales are expected to rise between 4.3% - 4.8%. So, good news all around. As much as you are laser-focused on the weeks in front of you, it’s time to think about 2019. Yes,...
by Shane O’Neill, Vice President How we show up to various events, work, gatherings, etc. can say a lot about a person, but these usually focus on our appearance or other outwardly characteristics. However, how you mentally show up might be entirely different and that speaks more about attitude and motivation. We’ve all been to a party...
by Angie Ash, Executive Vice President Engage the Five Senses in Your Store This Holiday Season As the song goes, “it’s the most wonderful time of the year.” For many people, though, possibly you included, it’s also the most stressful time of the year. Will the end of the year sales you’re anticipating happen again this year?...
by Charles Pobee-Mensah, Director of Digital Marketing Amazon is getting scary. They’ve disrupted some brick and mortars and decimated others. So when news broke that they might be starting to encroach on the jewelry industry with its own line, the natural reaction is to think about how to protect your business. Could selling online be the way...
by Ellen Fruchtman, President In advertising and marketing, we’re on a constant trajectory - to find the most cost-efficient places our clients can communicate their message to people who have a propensity to buy fine jewelry. In the beginning days of my career, that was a relatively easy task. You took a road (or two) and you...
by Shane O'Neill, Vice President As with everything in this digital age, times are changing at a rapid pace. It wasn’t even 5 or 6 years ago that people would balk at the idea of the cable cutters becoming a concern for traditional TV. Fast forward to today and cable is the bane of most people’s existence...
by Angie Ash, Executive Vice President If there’s a certain segment of technology that’s seen a surge in growth in 2018, it’s business to consumer texting, surprisingly even by conservative corporations. In just this year alone, I’ve received texts confirming my mammogram, that my contacts are in, that my receipt from a purchase made on Square is ready...
by Charles Pobee-Mensah, Director of Digital Marketing Advertising on Google is so complicated that they offer a certification for it. Yes. A certification to buy ads. Why, you ask? Because if you don’t know what you’re doing, you’re probably wasting money. And will Google let people who don’t know what they’re doing buy ads? Yes. Yes, they will....
by Ellen Fruchtman, President This is not an article about digital. Stay with me. There are other things to talk about in the world of marketing. Because even digital can’t take the place of little things. The little things retailers forget to do. And the little things that count. Because the little things matter. And, today, more...