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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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The Truth About Media Stats

One of my biggest pet peeves is working with media reps who do not understand the information that they are sending to me.  They are either sending me rankers showing why their radio station or TV programs are more popular than the competition or forwarding me information about how another media medium is struggling. A good media...

Top Five Ways To Misuse Your Agency

Top Five Ways To Misuse Your Agency. Ok. I saw that. You just rolled your eyes at my title. And that’s because you’re thinking I’m biased; I work in marketing, for a marketing agency no less. You’re right. And that’s exactly why you should listen up. It takes an insider to point out the biggest mistakes clients...

Making Mother’s Day MOM-entous!

Making Mother's Day MOM-entous! With Mother’s Day next weekend, we’re sure you have your promotion lined up and ready. Here are a few additional ideas to ramp it up even more in-store if you’re looking for some extra inspiration! Create a case for Mother’s Day gifts. Include several price points and ideas inside for all budgets. Call...

Keep Co-Op In Mind

We all know that ‘busy’ and ‘overwhelmed’ does not even begin to cover how you will feel during your JCK trip this year. There are so many people to see, lines to review and information to take in during the show. If you are attending LUXURY as well, go ahead and double that feeling. While you are...

All Brands Are Not Created Equal

Everybody talks about brands.  News anchors refer to the Isis “brand.” Celebrities and politicians have long considered themselves a brand.  Nearly everything is branded, from movies to sports stadiums, national parks to cities. So you would think most people, and in particular, most businesses would have a clear understanding of what’s involved in becoming a brand. Think again. A...

Do They Or Don’t They?

“Do Millennials Really Hate Diamonds?” – Barron’s, October 17, 2016 “Millennials Aren’t Buying Diamonds, And Here’s Why” – The Blog, July 8, 2016 “Why Have Millennials Fallen Out of Love With Diamonds” – The Daily Beast, May 1, 2016 “Millennials Will Spend More On Engagement Rings Because They’re Marrying later” – Bustle, February 18, 2016 “Why Marrying Millennials Are Giving the...

For Better Or Worse

Seems like every retailer wants the same things consistently and, no doubt, they’re great things and smart things to strive for. Better bridal business. Repeat customers. Higher average sales. More traffic. But when it comes to putting those wants into tangibles, sometimes the obstacles to success begin at the store level.   1. Better Bridal Business. Every weekend...