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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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What Makes An Expert An Expert?

Many of you might be heading to a jewelry show in Chicago and even more will be heading soon to Las Vegas. There you will find some educational offerings. Some will make attending these offerings part of their journey and for those that do, perhaps there is an important question you need to ask yourself: What...

Embark On A Journey With Your Smartphone

We’ve read again and again how mobile usage is changing the way we market to consumers. We all know how much we have come to truly rely on our phones to be our pocket computers — and not really our phones so much. When you think about it, calling these devices smartphones is not really accurate...

What About The First Screen?

Do you know what second screen advertising is? If not, it’s where consumers use a mobile device while watching television. It’s all everyone seems to be talking about. I get it, as approximately 87% of consumers use more than one device at a time. That number is huge! But…they’re failing to point out the continued necessity...

The Rock Horror Picture Show

Lab-grown diamonds are diamonds, correct? They’re not cubic zirconia. They’re not glass. They’re not moissanite. They are real diamonds with all the same physical and chemical properties. According to a story reported about a year ago on the CBS local LA affiliate, “A synthetic diamond is going to have the same physical, chemical and optical properties as...

Are Synthetic Diamonds On Your Radar?

Over the course of the last year or two we’ve made it a point to discuss synthetic diamonds with our clients – lab-grown diamonds, we’ve pointed out, have the potential to quickly become popular with bridal consumers, particularly millennials.  We’ve wanted to make sure that synthetic diamond production was on everyone’s radar (if it wasn’t already). ...

Working with jewelry marketing specialists

Gut Check: Are You Ready To Work With An Ad Agency?

You’re an independent retail jewelry storeowner doing it all, including your own jewelry marketing. You’re overwhelmed and aren’t able to spend the time you need on your sales floor. Not to mention, you’re not really sure what you’re doing — or if the results you’re seeing — are good, bad or otherwise. You’ve started researching agencies...

Co-op vs. Store Branding

It’s that time of year again. Co-op advertising for 2015 is due to be submitted for reimbursement. In the midst of that paperwork, you need to find out from your vendors what your co-op allowance is for this year and make a plan on how best to utilize it. A lot of vendors have made changes...

Houston, We’ve Got A Problem.

If you are one (of the many) upscale, fine jewelry retailers who did not see their sales go through the roof this holiday season, or if you are one (of the many) upscale, fine jewelry retailers who saw a reduction in their average sale, or if you are one (of the many) upscale, fine jewelry retailers...

Facebook Messenger – Becoming a Beast of Its Own

Everyone thinks of Facebook as the social media gorilla, and rightfully so, but few people recognize that coming in not far behind Facebook is Facebook Messenger. In fact, many haven’t even realized yet that Messenger is an entity separate from Facebook (Facebook and Facebook Messenger separated in 2014). The user count for Facebook Messenger has grown...