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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Darwin On Media: It’s An Evolution.

According to a recently released Pricewaterhouse Coopers report, online advertising spending in the United States will surpass television advertising spending for the first time in 2017. The win is set to be a slight win, but a win nonetheless. It is projected that next year online ad spending will hit $75.3 billion, whereas TV ad spending will...

Cause and Effect

If you just returned from JCK Las Vegas and had the privilege of attending the Jewelers for Children Facets of Hope dinner, congratulations! There’s a special feeling everyone receives from doing something good and supporting some very worthwhile charities. What’s more, doing good is often the key to doing well in business. To those businesses that understand...

Are You Ready For A Relationship; With Your Marketing?

Ahh, spring is in the air, finally, and it’s time to start thinking about relationships. Coming off a great Centurion Show and heading into JCK Vegas, many jewelers are doing just that; meeting with their current suppliers and forging bonds with new ones. Everyone’s gearing up for a strong 2016 and looking for the partners to...

Note To Self – Check Out The Co-Op

We all know the words ‘busy’ and ‘overwhelmed’ don’t begin to cover how you will feel during your JCK trip this year. There are so many people to see, lines to review, and information to take in during the show. If you are attending LUXURY as well - go ahead and double that feeling. While you are...

Winning The Inbox Battle

There’s no denying that email is still a very viable part of a company’s marketing plan. Great emails are short, purposeful, visual and at a glance, deliver a message to your subscribed recipients. But a good subject line can mean the difference between an email that gets opened and checked out and one that gets deleted...

Mother’s Day Is May 8th

With Mother’s Day coming up this weekend, it just wouldn’t be right not to write about such an important holiday, especially for jewelers – heck, for U.S. retailers as a whole. Mother’s Day, according to eMarketer, is the third largest retail holiday in the United States; it is said that over 80% of Americans celebrate Mother’s...

Puttin’ On The Ritz

Nordstrom is a company that does it right. And yet, this king of all service retailers is laying off 400 people - 140 of which are from their tech staff. Imagine what the headline would read if it weren’t Nordstrom. Oh, it would be this. Despite the recent and sad news from one of my favorite retailers,...

Oops, Google Did It Again

Just when you think you have your AdWords campaigns performing nicely, Google switches up the program. In case you were not aware, Google is no longer placing paid search ads on the right side of desktop search results. Will this have a significant impact on future performance and will it require some re-thinking to your approach...

What Is Geofencing And Why Should You Be Using It?

The Fruchtman Marketing team has fielded a lot of questions about geofencing and how our retailers should be using the service. Geofencing is a location-based mobile service that lets marketers send messages to smartphone users when they enter a predefined area around a specific location, such as a shopping center. These messages can be texts, emails,...