by Angie Ash, Executive Vice President Outside of Fruchtman Marketing, I have a fun side-hustle as a trainer at a local gym. I teach several classes a week in the wee hours of the morning and after hours. In all of my years of training members with everything from a stability ball, elastic bands, spin bike, jump rope,...
by Kyna Steinfurth, Media Director I have been reading multiple articles showing where retailers are spending their advertising dollars now versus past years. What these articles are missing is where they SHOULD be spending their dollars. As we all know, just because someone is doing something it doesn’t mean that they should be doing it. Currently, jewelry retailers...
by Ellen Fruchtman, President We’ve all read about the closures this past year and there are retailers who are facing some real problems in 2018. Stores like Sears, Bon-Ton, Toys R’ Us and Michael Kors to name a few. And, no doubt, there will be more closures in the retail jewelry business as well. But, all is...
by Angie Ash, Executive Vice President It’s a new year, and with it comes new technology on the horizon. What will be the shiny penny everyone talks about this year? The buzzword that will soon be overused? With all the sexy marketing techniques catching eyes and turning heads, flashing everyone with a glimpse of something provocative and...
by Kyna Steinfurth - Media Director Do you know what second screen advertising is? If not, it’s where consumers use a mobile device while watching television. It’s all everyone seems to be talking about. I get it, as approximately 87% of consumers use more than one device at a time. That number is huge! But…they’re failing to...
It’s November 14. I bet you thought this article would be about “holiday opportunities”. It’s not. Why? Because it’s November 14. If you haven’t figured out your game plan by now, you’ve blown this holiday season. This article is about the opportunities that lie ahead in 2018. Although it’s hard to see the forest for the trees,...
Augmented reality has the potential to change the jewelry industry forever. The last tech boom shifted most of the retail industry toward selling online. Local jewelers, however, weren’t affected in quite the same way. By and large, customers still want to see jewelry before they buy it. But, all of that could change if the tech...
Glenn…Glenn! GLENN! Are you there? Can you hear me? I can see you watching me, but are you listening? Three feet of table is all that separates us… I can smell the hint of stale wintergreen gum on his breath, but his eyes just stare… wandering, unfocused, overwhelmed. Glenn! Things are different now… you must adapt,...
By now you would have to be living under a rock if you weren’t aware of the Harvey Weinstein scandal and the famous hashtag which continues to gain traction. Hollywood has gotten the attention of what permeates several workplaces even to this day. It ran rampant, as many women will attest to (including me) when I...
Do you know what second screen advertising is? If not, it’s where consumers use a mobile device while watching television. It’s all everyone seems to be talking about. I get it, as approximately 87% of consumers use more than one device at a time. That number is huge! But…they’re failing to point out the continued necessity...