By Amber Bartolet, Social Media Marketing Manager With social media demonstrating a consistent upward trend, it’s clear why brands invest a lot of time and effort into creating an effective social media strategy. But what if there were some strategies your social media team has been overlooking? This article is going to discuss some strategies you may...
By Ashley Bowen, Account Coordinator If you’re planning a trip to the apple orchard this fall, this delicious apple crisp recipe is the perfect way to use your freshly picked apples. This dessert tastes great on its own but it can also be paired with vanilla ice cream. Apple Crisp 10 cups All-purpose apples (Peeled, cored, and sliced)1 cup...
by Shane O’Neill, Vice President There’s a new shiny penny in the social media marketing world and it’s called TikTok. Everyone is talking about how you should add it to your marketing mix, but should you? Sure, TikTok is fun and cool, but is it the right audience at the right time for a retail jeweler? Before...
By Ellen Fruchtman, President Have you heard about the best way to build your brand? It’s through salience. The word by itself according to the Oxford Dictionary means “the quality of being particularly noticeable or important; prominence”. In marketing, it has everything to do with becoming top of mind when the consumer is making (or considering) a...
By Chelsea Schroeder, Account Coordinator With online shopping becoming more habitual than ever, building trust with consumers has never been more important when it comes to keeping your business thriving during the upcoming holiday season. Did you know that as an online retailer or business, you can build more trust among your consumers with these three techniques?...
by Kelsi Roth, Senior Graphic Designer Easy Roasted Tomato Soup 2 pints of tomatoes ((two different kinds, like Roma & Campari))1 head of garlic (halved)1 shallot (halved)1 bunch of basil1 serrano pepper (stem removed)salt & pepper (to taste)olive oil (to taste)½ cup heavy cream½ cup vegetable broth Combine everything except cream and broth in an oven-safe pot...
by Angie Ash, EVP When retailers gain partnerships with big brands, the proverbial roller coaster ride that ensues is surely more thrilling than scary. Your clientele changes from the merely upscale customer to the one with an abundance of money to spare. You know, the ones that don’t bat an eye when it comes to purchasing something...
by Ashley Bowen, Account Coordinator Fruchtman Marketing recently made two additions to our team, and we’re thrilled to have them with us! Chelsea Schroeder joins us as an Account Coordinator. She is a graduate of Bowling Green State University with a Bachelor of Arts & Sciences degree in Journalism and a Public Relations specialization, along with a minor...
by Chelsea Schroeder, Account Coordinator As the leaves start to change and the cool air sweeps in, now is the perfect time to cozy up with a bowl of hearty and delicious soup. With the crisp touch of toasted bread on the side and a sprinkle of parmesan cheese on top, you will find yourself falling in...
by Shane O'Neill, Vice President The past decade has seen traditional “television commercials” take a back seat to the digital realm of social media, Google Ads, and YouTube advertising. Production costs and the somewhat antiquated traditional cable buys certainly helped push advertisers to the less expensive, more data-driven digital options. It’s true that digital advertising provides additional...